NatWest – Digital Ambient

A Digital Graffiti Wall to dramatise NatWest’s new service for teens: Customise your bank card.

Users could create graffiti art on the screen using a spray can-like device. When the cap was pressed, the can ‘sprayed’ invisible light that was tracked by the screen as users created their designs. The completed artwork could then be printed out with the unique reference number required to apply for the customised card.

The initiative was launched at a Roller Disco event for teenagers over the summer. A terminal next to the wall could be used to begin the process of applying for a bank account, which could then be completed online at home.