Jesper Varlen

Moonee Valley Racing Course

admin — Fri, 12 Jan 2024 07:12:16 +0000

I have been working with Moonee Valley Racing Club since 2019, providing creative and marketing support for a variety of campaigns, like memberships, Saturday racing and Friday Night Racing as well as the prestigious Cox Plate Carnival. Oh, and did I mention that my team created the new Cox Plate Logo?

Ford – TV

admin — Fri, 12 Jan 2024 03:00:30 +0000

The ad was very popular in Europe and an Italian comedy show even did a spoof of the ad.

Gatefold in various magazines.

Ford – TV

admin — Fri, 11 Mar 2022 10:00:53 +0000

TV Ad focussing on the Transit Connect’s fuel-efficient EcoBoost engine.

NBL

admin — Wed, 12 Jan 2022 05:37:52 +0000

I have been the Creative Director and have been delivering creative for the NBL since 2018 when I started working for Larry Kestelman. I am proud to be a part of the continuously growing success of the NBL.

I have helped support the sponsors of the NBL with various competitions, microsites, and initiatives to grow their database and promote themselves through their NBL partnership.

A couple of brand videos I did for the launch of the ‘See Incredible’ season.

NBL Basketball Clubs

admin — Tue, 12 Jan 2021 03:38:21 +0000

Over the past 6 years, I have been fortunate to work with several NBL teams, including SEM Phoenix, Melbourne United, Brisbane Bullets, and the Tasmania JackJumpers.

The Phoenix logo and brand were created under my leadership, and I continue to support the club with design and creativity to ensure the success of the brand.

I assisted the Brisbane Bullets with their design and creative work while they were looking for a new in-house designer. I also created a new creative strategy for them in 2021.

I also assisted the Tasmanian JackJumpers, NBL’s newest club, in elevating their creative.

Marvel Stadium

admin — Sun, 12 Jan 2020 06:07:19 +0000

Tasked with delivering end-to-end campaigns for Marvel Stadium, my team and I activated both above-the-line and digital initiatives to enhance awareness and lead quality.

I have been part of advertising the iconic Medallion Club since 2019 where we have delivered everything from website, landing pages, social, digital, design and video to improve the successful results of the membership sales.

I have been involved in managing all membership campaigns for Marvel Stadium, including those for Centre Wing, Diamond Club, and Premier Suites.

Ford – TV Idents

admin — Mon, 18 Nov 2019 23:32:03 +0000

TV Idents for Ford’s Sponsorship of the UEFA Champions League. These idents successfully ran in 29 countries.

Everlast

admin — Sat, 12 Jan 2019 09:07:53 +0000

I collaborated with Everlast to launch their street clothing range at K-Mart, I created the concept ‘The Street is Your Stage.’ This campaign primarily ran on TikTok, Facebook, and YouTube, featuring a series of dance videos in 7-second, 15-second, and longer versions. Please take a look at the extended versions here.

BMW Brand Work

admin — Sun, 11 Mar 2018 02:40:32 +0000

BMW X2 car launch.

The All New BMW X3 launch.

BMW 3 Series Shadow Edition.

Too campaign for BMW M Range, other executions included ‘Too Powerfull’ ‘Too Much’ and ‘Too Precise’.

BMW 1 Series

BMW 5 Series

BMW Retail Work

admin — Sun, 11 Feb 2018 05:04:08 +0000

Here is a selection of the BMW Retail work I have been doing.

BMW End of financial year campaign.

BMW Retail: Other executions included. ‘I (BMW X3) Adventure’ and ‘I (BMW X5) Luxury’.

BMW Sale Event.

Test drive a new BMW to be in with a chance of winning a new BMW X3.

Branding Projects

admin — Tue, 16 Jan 2018 05:34:28 +0000

As a Creative Director, I have overseen numerous branding projects. Below are a few examples.

We designed the logo and all branding elements for TOTE Bar & Dining, and we continue to provide ongoing design support.

We created the brand identity for Omnia Bistro and established a successful partnership with this two-hatted restaurant in South Yarra.

I’ve led numerous branding projects for various property developments, including 100 King William Street, where the goal was to create a
fresh, young, and vibrant look.

Over my 5-year tenure as Creative Director at the LK Group, I have undertaken a variety of design and marketing projects for Capitol Grand,
encompassing videos, photoshoots, brochures, and various sales materials

Below, you’ll find a selection of logos crafted by my team under my leadership.

BMW in EVO Magazine

admin — Wed, 10 Jan 2018 06:08:41 +0000

Here are a few of the many gatefolds I have done for BMW in EVO Magazine Australia.

Sydney Tram Wrap

admin — Fri, 10 Mar 2017 02:17:07 +0000

Sydney Tram Wrap for BMW i3

Don – TV

admin — Thu, 10 Mar 2016 23:07:59 +0000

Freelancing at DDB Melbourne I was part of making the concept for The Australian Dons. Unfortunately being a freelancer I wasn’t part of the production of the campaign.

Do The Green Thing – Content

admin — Fri, 04 Dec 2015 23:41:57 +0000

Viral Film for the environmental charity ‘DotheGreenThing.com’ encouraging people to turn their heating down.

FEATURED – Creative Review Annual 2009.

NOMINATED – 2008 BIMA Awards.

WINNER – Gold 2008 Horizon Award in the film category.

WINNER – ‘Audience Award for Best Environmental Short Film’ at the 2008 Reduction Festival.

Ryvita

admin — Wed, 05 Feb 2014 21:15:46 +0000

TV Idents starring Ruby Wax for Ryvita’s Sponsorship of ‘Celebrity Fit Club’.

Various TVC’s starring Fern Britton

Fosters – Digital Campaign

admin — Wed, 04 Dec 2013 23:41:05 +0000

Digital campaign for Fosters lager.

Ford – TV

admin — Wed, 04 Dec 2013 23:30:55 +0000

TV Ad for Ford’s ‘My Key’ technology, that allows parents to program personal driving settings into a special key before lending the car to their teenage kids. ‘My Key’ can limit speed, control music volume and provide safety warnings.

Ford – TV

admin — Wed, 04 Dec 2013 23:22:11 +0000

TV Ad for Ford’s ‘Emergency Assistance Technology’ that automatically phones the emergency services in the event of an accident in case the driver is unable to.

Citroen – Tactical Press

admin — Mon, 18 Nov 2013 23:30:51 +0000

Tactical Press Ad for Citroen when a national newspaper discovered the car was actually more fuel efficient than even Citroen had previously advertised.

Ford – Facebook Campaign

admin — Mon, 18 Nov 2013 23:29:45 +0000

Facebook-based PR Campaign,’Ford’s Fascinating World of Football’. Each week Ford posted a quirky or interesting story that related to the beautiful game. Here’s a quick cutdown of the 10 different football stories.

The facebook page

Transport for London – Online Media

admin — Mon, 18 Nov 2013 20:20:50 +0000

Rich Media Campaign for Transport for London aimed at young drivers who drive illegally.

FINALIST – Microsoft MOUSE Awards 2009.
SHORTLISTED – Campaign Big Awards 2008.

NatWest – Digital Ambient

admin — Sat, 05 Oct 2013 23:56:22 +0000

A Digital Graffiti Wall to dramatise NatWest’s new service for teens: Customise your bank card.

Users could create graffiti art on the screen using a spray can-like device. When the cap was pressed, the can ‘sprayed’ invisible light that was tracked by the screen as users created their designs. The completed artwork could then be printed out with the unique reference number required to apply for the customised card.

The initiative was launched at a Roller Disco event for teenagers over the summer. A terminal next to the wall could be used to begin the process of applying for a bank account, which could then be completed online at home.

BMW Sponsoring Caulfield Cup

admin — Tue, 12 Mar 2013 03:50:32 +0000

I designed all BMW’s material when they sponsored Caulfield Cup in 2017. Banners, Race book cover, Invite, Ticket, Bookmark, Envelope, Mirror hanger for parking and various ads.